Home > Blog > The Punchline

June 4th, 2007

The Punchline

The Punchline

And the joke? Well that would appear to be the half a million pound logo for the 2012 London Olympics.

London 2012 Olympics Logo

Half a million pounds for a throw back from the 1980’s, what were they thinking? You could find dozens of people on the internet that could give you a better logo, heck some of them would do it for free too.

Now personally I happen to prefer this logo created by James Wren

London 2012 Olympics

Or even this one by Jason Wilson:

London 2012 Olympics Logo

Both of which have more of a timeless feel to it (keeping in mind the Olympics are not for another 5 years, so the logo needs to last till then at least), but not only that, they are clever in their structure especially the one by Jason Wilson which plays on the logo for the London Underground.

This entry was posted on Monday, June 4th, 2007 at 11:23 pm and is filed under Art, Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “The Punchline”

  1. Krepta Says:
    June 4th, 2007 at 11:49 pm

    I love the one James did, and though I don’t know about the London Underground, I’m convinced that Jason’s is way better than the current London logo also! What were they THINKING spending so much money on such a simple 80’s throwback logo?!